Back Cover
Look Inside

Corporate Marketing With Email Campaigns: Secret of Successful Email Marketing Campaign

Email marketing is a direct marketing platform by which a commercial message is sent to a group of people using email (electronic mail). In deeper marketing terms, every email sent to a potential or current customer is a form of email marketing. In email marketing, emails can be used to send ads, request business patronage, or solicit sales or donations, with the sole aim of building loyalty, trust, or brand awareness. Email marketing can be done to either opt-in lists or a current customer database. Majorly, the term ‘email marketing’ is usually used to refer to sending email messages with an aim of enhancing the relationship of business (product or service provider) with its current or previous customers, to establish customer loyalty for continuous patronage, acquiring new customers or convincing current customers to purchase something immediately.

10,95016,425

Clear

Email marketing is a direct marketing platform by which a commercial message is sent to a group of people using email (electronic mail). In deeper marketing terms, every email sent to a potential or current customer is a form of email marketing. In email marketing, emails can be used to send ads, request business patronage, or solicit sales or donations, with the sole aim of building loyalty, trust, or brand awareness. Email marketing can be done to either opt-in lists or a current customer database. Majorly, the term ‘email marketing’ is usually used to refer to sending email messages with an aim of enhancing the relationship of business (product or service provider) with its current or previous customers, to establish customer loyalty for continuous patronage, acquiring new customers or convincing current customers to purchase something immediately.

ISBN

978-1533496478

Page Count

64

Publish Date

2016

Author

Stephen Akintayo

Reviews

There are no reviews yet.

Be the first to review “Corporate Marketing With Email Campaigns: Secret of Successful Email Marketing Campaign”

Your email address will not be published. Required fields are marked *